The best way to establish a strong, results-oriented strategy is to base your tactics on a solid foundation. Lead generation’s most important characteristics can be trimmed down to 8 essential commandments that guarantee your hard work will result in success. Emphasize Warm, Not Cold, Calling – You can make a lengthy list of prospects more manageable by conducting some initial research. Discovering distinct characteristics and connections between your company and the prospects will make your conversations more meaningful and reduce the amount of “random” calls made. Social Media is Your  ...